Training Tuesday: Tips and tricks to help you develop a research-based training plan for your 4-H Volunteers!

Training that helps volunteers reach their goals and provide high-quality experiences within their role is a foundational element of Volunteer Involvement across our CCE System (VIPP). Throughout the year, we’ll continue to feature bite-sized, grab-and-go resources you can easily add to your 4-H Program toolbox. Each lesson is designed to strengthen volunteer skills, spark creativity, and empower you to tell the incredible 4-H story in fun, impactful ways that connect and inspire!

Today’s Highlight: Perfecting Volunteer Marketing and Public Relations—Share the 4-H Story!

A strong marketing and public relations strategy can take your 4-H program to the next level! When volunteers communicate effectively, promote achievements, and build trust within the community, they help grow awareness and strengthen support for 4-H’s mission.

The Perfecting Volunteer Marketing and Public Relations lesson equips volunteers with practical tools to promote 4-H, manage its reputation, and engage community members in meaningful ways. Participants will learn how to craft clear, consistent messages that celebrate youth success, showcase program impact, and inspire others to get involved. Perfect for anyone eager to amplify their 4-H story and make a lasting impression!

The Perfecting Volunteer Marketing and Public Relations Activities, along with Fact Sheets and PowerPoint Slides for the Communications domain, can be found on the National Volunteerism Resource Hub —a project of the PLWG National 4-H Volunteerism Charter Group designed to house resources that strengthen the preparation, engagement, and development of 4-H volunteers nationwide.

These resources are based on the Volunteer Research Knowledge and Competency (VRKC) Taxonomy Model—a research-backed guide that maps out the key skills needed for volunteers to thrive in 4-H. From communication and organization to program management, educational design, and positive youth development, each skill area helps volunteers bring out the best in every young person they serve!

Questions? Reach out to Kelly Campbell (kmc86@cornell.edu)